Corporate videos: image, corporate culture, and training

A video production is a powerful tool for corporations to reach both external publics such as clients, potential partners, and prospective employees, as well as internal publics, such as corporate culture and internal marketing programs.

A corporate video on DVD or on the Internet or Intranet is one of the most efficient and cost effective way to get a consistent message out to your sales force.

Demonstrating your product through a point of sale DVD, on the Internet or on a CD playable on a computer or a TV can be the answer to help boost sales.

Lions been studying the marketing field, the best current practices, and the latest theories of branding to understand where this field is going and what our clients need from us that they cant get from just anyone. Lion helps organizations communicate and instill culture in alignment with their brand.

Lions approach to brand building starts with a foundational strategic positioning. Positioning works in the space between your message to the marketplace and your actual share of mind. And while we shoot for the stars, we live in the real world. Sometimes a better-financed, more-entrenched competitor has the perfect positioning. Other times no matter how elegant a strategy might sound, the organizational culture is not yet quite up to taking on the challenge.

Corporate video production is useful because: - It is the most efficient way to inform, persuade, and motivate - It articulates and supports your business strategies - Its the best way to introduce a new product or launch a new service on the market and educate your consumers - It promotes your existing product

You can use Corporate video productions for: - Customer Service - Orientation - Loss prevention - Recruitment - System training - Product introduction - Product development - Presentation coaching - Diversity - Sexual harassment - Employee communications - Financial training

IRENE